About the Book
“If you want to understand the future of marketing, advertising and product design, start here. Baked In provides essential insights from two of the hottest minds in marketing today.”Chris Anderson
Author
Free and Long Tail
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Culture Trumps Influencers
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Broaden Your Definition of Design
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Recognize the Articiality of the Corporation
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Get Out of Whatever Business You Think You’re In
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Understand Both Sides of Your Truth
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Get Your Hive On
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Knock down the walls
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Become a silo jumper
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Tap the untapped
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Sacrifice and simplify
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Don’t put the word innovation on business cards
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Mine your history
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Feeling conflicted? Good
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The all-mighty co-creator
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Feel it in your bones
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Steal to innovate
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Take a fearless approach
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Be a heretic
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Think big. Then realize that’s not big enough
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Think small. Then realize it’s not small enough
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Stories worth spreading
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Differences have to look different
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A rose by any other name would not sell as sweetly
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The power of perfectly wrong
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Make yout product talk
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The power of an absolute
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Make what’s inside visible on the outside
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Design to your weakness, or hug the big hairy monster
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Have an idea for a new rule/recipe?








