How do you name your products? Most companies just use the industry norm, that is, if it’s about numbers, then they use numbers. This happens a lot with technology, where the focus is on the function of the product. That’s okay. But just think how much more momentum products would get if they had a name that made a connection to culture. Do you remember the story about the Flip video camera? What a powerful story—and name.
In addition to numbers, companies like to use place names for their products. The U.S. car industry has gotten really good at this. Unfortunately, this doesn’t work well, either. The name just doesn’t fit with the product, or at worst, it says something the product isn’t saying.
Think about your products. Is there a way to bake in names that mean something to the culture in which your products live?
TomTom “Go” – best GPS product name, they had it, but have gone to numbers more often. Bad call.
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