Baked In

Being a heretic takes guts. It means not just going a different way from your competitors, but going a different way from the established norms within a whole culture. What’s happening in the culture around your business? Is there something that’s percolating outside the market that might cause radical changes to the way companies and customers interact? Amazon is just one of several disruptive examples that have destroyed existing ways of doing business. Can you take advantage of a disruptive technology that could, possibly, change the way you do your core business or service? Learn the new technology. Start applying it in small doses. If it works, flip the paradigm, lead the disruption, and be a heretic.