When you’re trying to figure out how to become a silo jumper, seek out the experts. They’re the generalists. Generalists have made a career out of jumping from one silo to the next. In any company, the generalists are usually easy to spot. They’re the ones whose career path hasn’t been linear. They’ve been in marketing, on the product side, in sales, and maybe even in finance. Usually, it’s the generalists who can get things done. They know whom to ask to get involved in a project. They know where to turn for answers. As a bonus, they can make the mistake or ask the stupid question an expert might not be able to. And they’re not expected to be right every time. Most important, they understand the unspoken system of how things get done. Can you spot the generalists? Seek them out, and start learning from them.
About the Book
“If you want to understand the future of marketing, advertising and product design, start here. Baked In provides essential insights from two of the hottest minds in marketing today.”Chris Anderson
Author
Free and Long Tail
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Culture Trumps Influencers
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Broaden Your Definition of Design
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Recognize the Articiality of the Corporation
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Get Out of Whatever Business You Think You’re In
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Understand Both Sides of Your Truth
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Get Your Hive On
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Knock down the walls
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Become a silo jumper
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Tap the untapped
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Sacrifice and simplify
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Don’t put the word innovation on business cards
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Mine your history
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Feeling conflicted? Good
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The all-mighty co-creator
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Feel it in your bones
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Steal to innovate
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Take a fearless approach
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Be a heretic
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Think big. Then realize that’s not big enough
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Think small. Then realize it’s not small enough
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Stories worth spreading
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Differences have to look different
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A rose by any other name would not sell as sweetly
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The power of perfectly wrong
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Make yout product talk
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The power of an absolute
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Make what’s inside visible on the outside
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Design to your weakness, or hug the big hairy monster
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Have an idea for a new rule/recipe?












Become a silo jumper is a rule of engagement for anyone in the creative business, beyond just advertising. Silos are born to be jumped so promoting a culture of jumping makes any organization richer and riskier – which is good. The key is to keep in mind that silo jumping must be guided in order to become beneficial.
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