Comments for Baked In http://www.bakedin.com bakedin.com Sun, 21 Feb 2010 05:16:07 -0600 http://wordpress.org/?v=2.8.4 hourly 1 Comment on A rose by any other name would not sell as sweetly by TK http://www.bakedin.com/a-rose-by-any-other-name-would-not-sell-as-sweetly/#comment-133 TK Sun, 21 Feb 2010 05:16:07 +0000 http://bakedinlabs.cpbinteractive.com/wordpress/?p=94#comment-133 TomTom "Go" - best GPS product name, they had it, but have gone to numbers more often. Bad call. TomTom “Go” – best GPS product name, they had it, but have gone to numbers more often. Bad call.

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]]> Comment on Have an idea for a new rule/recipe? by TK http://www.bakedin.com/have-an-idea-for-a-new-rulerecipe/#comment-132 TK Sun, 21 Feb 2010 05:08:47 +0000 http://www.bakedin.com/?p=190#comment-132 Sacrifice the sacred cows - they always follow the same paths Sacrifice the sacred cows – they always follow the same paths

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]]> Comment on Have an idea for a new rule/recipe? by Rick Ryan http://www.bakedin.com/have-an-idea-for-a-new-rulerecipe/#comment-130 Rick Ryan Wed, 27 Jan 2010 18:08:02 +0000 http://www.bakedin.com/?p=190#comment-130 Remember the beauty of nature and let it influence you. Nature is God's perfect design. Whenever I'm drawing (or just thinking of ideas) in a room, my ideas are good. But as soon as I'm outside and let the natural forms and aesthetics of nature influence me in real time, it's like I am able to tap into a new powerful energy. Sometimes we spend too much time inside. Spend at least 2 hours a week in a natural scene and think about your product and ideas. Let the sounds and sights around you influence your thoughts. The setting alone will allow you to feel calm, allowing new, free ideas to form. Remember the beauty of nature and let it influence you. Nature is God’s perfect design. Whenever I’m drawing (or just thinking of ideas) in a room, my ideas are good. But as soon as I’m outside and let the natural forms and aesthetics of nature influence me in real time, it’s like I am able to tap into a new powerful energy. Sometimes we spend too much time inside. Spend at least 2 hours a week in a natural scene and think about your product and ideas. Let the sounds and sights around you influence your thoughts. The setting alone will allow you to feel calm, allowing new, free ideas to form.

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]]> Comment on Have an idea for a new rule/recipe? by Marcus kawamura http://www.bakedin.com/have-an-idea-for-a-new-rulerecipe/#comment-128 Marcus kawamura Mon, 11 Jan 2010 11:22:40 +0000 http://www.bakedin.com/?p=190#comment-128 I believe that there are 2 kinds of working product + mkt together: 1. Mkt inside the product itself 2. Product inside the mkt what the book brings is number 1. Number 2 happens when we create a especific product just for the sake of mkt positioning to sell another (final) product or brand. It's kind of like a campaing wrapped by a product consumers can buy and experience the message about the final brand and the final and real product. I believe that there are 2 kinds of working product + mkt together:
1. Mkt inside the product itself
2. Product inside the mkt

what the book brings is number 1.
Number 2 happens when we create a especific product just for the sake of mkt positioning to sell another (final) product or brand. It’s kind of like a campaing wrapped by a product consumers can buy and experience the message about the final brand and the final and real product.

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]]> Comment on Get Out of Whatever Business You Think You’re In by business to buy http://www.bakedin.com/get-out-of-whatever-business-you-think-youre-in/#comment-118 business to buy Sun, 13 Dec 2009 12:09:28 +0000 http://bakedinlabs.cpbinteractive.com/wordpress/?p=14#comment-118 <strong>business to buy...</strong> Keep working ,great job!... business to buy…

Keep working ,great job!…

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]]> Comment on Have an idea for a new rule/recipe? by Gabrielle http://www.bakedin.com/have-an-idea-for-a-new-rulerecipe/#comment-114 Gabrielle Thu, 10 Dec 2009 03:25:54 +0000 http://www.bakedin.com/?p=190#comment-114 If I have a recipe and it gets into the book, will I get anything for it? If I have a recipe and it gets into the book, will I get anything for it?

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]]> Comment on Recognize the Articiality of the Corporation by edward04 http://www.bakedin.com/recognize-the-articiality-of-the-corporation/#comment-76 edward04 Sat, 28 Nov 2009 19:13:33 +0000 http://bakedinlabs.cpbinteractive.com/wordpress/?p=12#comment-76 reading this i am filled with a sense of doubt about the idealism that underpins the sentiment. humanising the business assumes that honesty is a given - unfortunately, as many situations in everyday business transaction proves, people tend to avoid the truth to make their own lives easier. Example - tradesperson turns up late, blames the traffic, even though you know the traffic was fine. To me factors such as size and power are depressing factors in terms of business success - customers are often celebrated only in marketing books, in real terms we get screwed a lot of the time reading this i am filled with a sense of doubt about the idealism that underpins the sentiment. humanising the business assumes that honesty is a given – unfortunately, as many situations in everyday business transaction proves, people tend to avoid the truth to make their own lives easier. Example – tradesperson turns up late, blames the traffic, even though you know the traffic was fine. To me factors such as size and power are depressing factors in terms of business success – customers are often celebrated only in marketing books, in real terms we get screwed a lot of the time

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]]> Comment on Culture Trumps Influencers by Kenji Summers http://www.bakedin.com/culture-trumps-influencers/#comment-20 Kenji Summers Mon, 26 Oct 2009 16:04:24 +0000 http://bakedinlabs.cpbinteractive.com/wordpress/?p=1#comment-20 Why does this blog not have more dialogue between Bakedin readers? Let's spark some convo! Why does this blog not have more dialogue between Bakedin readers? Let’s spark some convo!

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]]> Comment on Broaden Your Definition of Design by Most Interesting Ideas http://www.bakedin.com/broaden-your-definition-of-design/#comment-19 Most Interesting Ideas Mon, 26 Oct 2009 10:01:45 +0000 http://bakedinlabs.cpbinteractive.com/wordpress/?p=9#comment-19 For example, I can't to design all idea what I have, because I haven't time :) For example, I can’t to design all idea what I have, because I haven’t time :)

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]]> Comment on Become a silo jumper by anibal casso http://www.bakedin.com/become-a-silo-jumper/#comment-18 anibal casso Fri, 23 Oct 2009 07:33:20 +0000 http://bakedinlabs.cpbinteractive.com/wordpress/?p=33#comment-18 Become a silo jumper is a rule of engagement for anyone in the creative business, beyond just advertising. Silos are born to be jumped so promoting a culture of jumping makes any organization richer and riskier - which is good. The key is to keep in mind that silo jumping must be guided in order to become beneficial. Become a silo jumper is a rule of engagement for anyone in the creative business, beyond just advertising. Silos are born to be jumped so promoting a culture of jumping makes any organization richer and riskier – which is good. The key is to keep in mind that silo jumping must be guided in order to become beneficial.

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