Making intuition a more powerful innovation tool comes with practice. Everyone has the ability to be an intuitive designer; we just need to do some training. Start by integrating design intuition into all of your decisions by starting off with the question, “What if…?” Once you start exercising your strategic intuition muscles, you’ll be able to recognize important patterns. The more you train, the more patterns you recognize.
Also, encourage others to use their design intuition. It’s contagious and inspiring. Ask them to dig deeper into how they feel about a design or marketing insight. Where would they take it? For many, intuition can be a particularly hard thing to express, and it’s the sort of quality many people don’t feel confi dent expressing. Help make sure people’s intuitive thinking is supported and not quashed by overanalysis. Be positive. Welcome heresy.
