Baked In

What have you stolen lately? Is there something a competitor does that you could do better? Is there a new process or product that could be disruptive in your market, but isn’t quite dialed yet? What can you do to make it more relevant? Nikon and Canon embraced the idea of replacing film with a digital sensor, taking the idea of a digital camera to places Kodak could never go with its heritage in film. It’s our belief that good ideas are easy to come by. Where the hard work happens is in the process of making these ideas relevant. Steal good ideas. Make them relevant to your products. You’ll be able to stay ahead of the competition.