Baked In

First, you have to think big. Really big. Then you have to sit back and think about all the ways your thinking isn’t big enough. Shoot holes in it. Look at it from the customer’s point of view. Look at it from an environmental point of view. Look at it from a need-based point of view. This is why collaboration is so powerful. Every collaborator comes with a new vantage point and, maybe, a better vantage point. Are you collaborating enough with other designers? With your customers? Even with your competitors?